Dear Publisher

Programmatic advertising is a hot topic. If you are a b2B publisher, then you should realize that it does not work for you. Simply put, programmatic advertising is where machines bid for your ad slots and place ads on them. Supply side platforms aggregate...

If you are in B2B publishing, you should try leadgen. Here is a quick primer for you on what leadgen is all about. Leadgen is to B2B marketing, what affiliate marketing is to B2C. In affiliate marketing you send buyers in large numbers to a websites,...

If you have multiple digital titles, then this one is for you. Editorial teams often tend to get isolated from each other and rarely share their work. Content once created and published goes stale very soon. Cross posting to other sites is a way for...

Custom content goes by many names - native advertising, sponsored content, branded content , advertorial and many more. Custom content is advertising with look and feel of editorial and often, advertising created by the editorial team. A significant part...

If you don't already have a paywall in place, it is time for all digital publishers to add one. Paid subscriptions are picking up! Even if you do not want to do paid subscriptions, you may want to provide registration only exclusive content to increase...

There was a time when the business of publishing was far more simpler. Create good content, they said and everything else will follow. The business will grow. But that was in the age of print. In a digital world that is no longer true. Today, anyone can...