Dear Publisher

Dear Publisher is a series of short takes (around one minute) that explore strategic and business issues in the digital publishing world. Feel free to browse around. Feedback and counter points are always welcome. Pls feel free to write to info@kreatio.com

Dear publisher - Programmatic does not work for B2B (59 sec)

Programmatic advertising is a hot topic. If you are a b2B publisher, then you should realize that it does not work for you. Simply put, programmatic advertising is where machines bid for your ad slots and place ads on them. Supply side platforms aggregate...

Dear Publisher - Have you tried leadgen? (59 sec)

If you are in B2B publishing, you should try leadgen. Here is a quick primer for you on what leadgen is all about. Leadgen is to B2B marketing, what affiliate marketing is to B2C. In affiliate marketing you send buyers in large numbers to a websites,...

Dear publisher - Encourage editors to cross post (57 sec)

If you have multiple digital titles, then this one is for you. Editorial teams often tend to get isolated from each other and rarely share their work. Content once created and published goes stale very soon. Cross posting to other sites is a way for...

Dear Publisher, Custom content is here to stay (59 sec)

Custom content goes by many names - native advertising, sponsored content, branded content , advertorial and many more. Custom content is advertising with look and feel of editorial and often, advertising created by the editorial team. A significant part...

Dear publisher, experiment with your paywall (57 sec)

If you don't already have a paywall in place, it is time for all digital publishers to add one. Paid subscriptions are picking up! Even if you do not want to do paid subscriptions, you may want to provide registration only exclusive content to increase...

Dear publisher, monetize your reader, not just your content (58 sec)

There was a time when the business of publishing was far more simpler. Create good content, they said and everything else will follow. The business will grow. But that was in the age of print. In a digital world that is no longer true. Today, anyone can...