Digital publishers are facing a significant challenge that goes beyond traditional shifts in the search ecosystem. For years, publishers have relied heavily on Google for referral traffic. However, the rise of LLM-powered answers has started to reduce the need for users to click through to original sources. This trend became far more visible with Google's introduction of AI summaries, which has already resulted in noticeable drops in referral traffic (source).  Google is unlikely to step b... Read More

Sponsored articles are no longer optional. For digital publishers, especially in B2B and specialty media, they are a critical part of the business model. Also known as partner content or vendor features, these articles let sponsors share their stories, while giving readers content that feels relevant and valuable. They are an important revenue stream for publishers. When done well, they build trust, drive engagement, and generate revenue.   Seamless Sponsored Content Management Behin... Read More

For digital publishers, traffic surges are both exciting and challenging. While they signal success, they often strain infrastructure, slow down websites, and frustrate readers. Many content platforms struggle to cope, especially when audience volume spikes, leading to sluggish page loads or outages. Is it possible to solve these difficulties? Massive Scale, Minimal Cost Some Kreatio websites publish over a thousand articles in a day, with more than 10 million daily page views. This is ... Read More

Are you a B2B media company with successful content titles in your market? Are you eager to explore new opportunities in different geographies and languages without diving headfirst into a huge initial commitment? Discover your perfect solution with Kreatio! Unlocking Growth Potential: We understand that expanding into multiple geographies is a promising direction for your growth. That's why Kreatio is thrilled to introduce our cutting-edge AI translation feature! By utilizing AI tr... Read More

In today's fast-paced digital landscape, publishers often find themselves juggling multiple brands and platforms. Each has its own unique audience and content requirements. For many editors, the process of publishing the same article across different brands can be laborious, error-prone, and detrimental to SEO efforts. This is where Kreatio steps in. It offers a comprehensive solution that streamlines cross-brand publishing and revolutionizes editorial workflows.  The Challenge: For publi... Read More

Managing images effectively is one of the cornerstones of creating digital content. Unlike most CMS platforms, Kreatio treats images as first-class entities, offering powerful tools to simplify image handling for editors. Many CMSs lack robust image libraries, forcing editors to repeatedly upload images in multiple versions for various templates, which is not only time-consuming but also error-prone. Additionally, large image uploads can degrade site performance, and creating logo variations ... Read More

Kreatio recently celebrated its Annual Day commemorating its journey of innovation and collaboration over the years. This milestone was a testimony to not just the company's success but also the collective effort of our team, clients, and partners who have made it possible.From modest beginnings to becoming a trusted name in digital publishing for B2B media, this anniversary was aboutcelebrating the spirit of innovation, collaboration, and determination that has brought us here. A Celebrat... Read More

Kreatio is pleased to announce the launch of Healthcare Management on its innovative CMS platform. This publication serves as a trusted source of news, analysis, and expert commentary for healthcare professionals and is now accessible through healthcare-management.uk. The new website offers a seamless, mobile-friendly user experience, intuitive navigation, and enhanced search capabilities, ensuring healthcare leaders can easily access critical industry insights. Published by Hemming Group ... Read More

Here is the third article in our series exploring how AI can transform the digital publishing landscape. If you missed our earlier articles, please check these out: Unlocking the Power of LLMs for Publishers and Enhancing Search with Modern AI. This article focuses on how modern AI can enhance editor and user experiences when dealing with images. AI opens up new possibilities for managing visual content in CMS platforms, from searching and resizing to handling logos and generating new imag... Read More

We saw that our previous article on large language models (LLMs) for publishers has been well received. Thanks to that enthusiasm, we will be writing a series of articles on different aspects of AI technologies, with a focus on their benefits for publishers. In this article, we will discuss different aspects of AI in search services on media websites. A Brief History of AI in Search While LLMs and GPTs have gained significant attention recently, AI techniques have been around for over... Read More