How to build a successful lead generation business: a guide for digital publishers
Done properly, lead generation is one of the most profitable activities of a publishing business. There are publishers who make more top line and bottom line from lead generation than from any other vertical. Although lead generation depends on the publisher's content and the engagement and brand loyalty created by that content, it is conducted relatively independently.
This whitepaper lays out a framework for launching and running a successful Leadgen business.