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As the head of digital, you are the keeper of the digital fortunes of the organisation. The world of digital publishing is evolving furiously, both in terms of technologies and business models. Your decisions of today will decide how the organisation's...

As the CFO of the organization, you are concerned not just with the current costs of operations. You are equally, if not more concerned about the total cost that a platform decision will entail. That is, you are concerned with the full lifecycle costs...

The Kreatio CMS is engineered keeping in mind that a media organization is not just simply a publishing house. A modern media organization is a vibrant digital being, pursuing its business goals using content of various forms. The organization needs an...

In the previous article  Caching strategies for the Kreatio CMS: 1. Introduction, we had seen how caching is implemented in the Kreatio CMS. As we saw there, a caching strategy is only as effective as how efficiently we can expire the cache. Otherwise,...

All websites do some form of caching. Caching plays a major role in enhancing the speed and performance of the website. It also reduces the infrastructure required for running the site. The content of the site is cached at many different places on the...

By the second half of 2018, B2C publishers were beginning to see an uptick in paid digital subscriptions. Readers were finally beginning to loosen their wallet strings and were paying to read content online! Buoyed by this, 2019 was universally declared...

Couple of years back, digital transformation had gained big traction in all industries. Simply put, digital transformation is about changing the business processes of the organization to make them more productive and responsive through digital enablement....

Affiliate marketing has its origins in Leadgen. Leadgen has always been good business for publishers with the scale and the will to invest in the infrastructure to drive it. Leadgen is the collection and delivery of contact details of people interested...

Today, more than half of your web traffic comes from bots, URL scans, low level DoS and similar non-human sources. There are technologies and databases that can identify these bot traffic and label them as such, but as always, the good trails the bad....

If there is one thing that has evolved continuously and furiously in the publishing world, then it has to be programmatic advertising. eMarketer.com estimates that the US markets alone placed USD 54.9 billions worth of digital ads over programmatic in...