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Programmatic advertising does not work for B2B Programmatic advertising is a hot topic. If you are a b2B publisher, then you should realize that it does not work for you. Simply put, programmatic advertising is where machines bid for your ad slots...

Much has been written about the impact of Coronavirus (COVID-19) on various industries. What about its impact on publishing? Given the global impact of the epidemic, I am deviating from the normal topics of this blog for this one piece. How long will...

Maximize your Subscriptions SmartScribr gives you full control over who views your content and prevents non-subscribers from taking advantage of your work. Setup is quick and intuitive and you can create rules and exceptions for different categories...

Your Content in its Best Form Managing, publishing, and editing content should not be a nightmare. As a digital publisher, you should be able to focus on creating and monetizing content. Getting it to your readers in an easy to digest format should...

  If you have multiple digital titles, then this one is for you. Editorial teams often tend to get isolated from each other and rarely share their work. Content once created and published goes stale very soon. Cross posting to other sites is a way...

As the CIO of a digital publisher, you are charged with executing projects to time and budget. You are also responsible for ensuring that everything is well maintained and all technology stacks are upto date. Kreatio ensures that as the CIO/CTO, you do...

The third-party advertising cookie has been under attack for some time now. Laws like the GDPR and CCPA led the attack from one side. Privacy initiatives by various browsers complimented the efforts from the other. Now with Google's chrome joining in,...

the head of sales for a digital publisher, you are responsible not only for bringing in the revenues, but also for ensuring quick turnaround time for your clients. The Kreatio CMS helps you stand out in both these areas. It has been built ground up with...

All Kreatio platforms follow a modern microservices architecture. This makes our platforms agile, scalable and easily upgradeable. In this piece I will explain what our microservices architecture looks like and how you will benefit from it. What are...

As the head of digital, you are the keeper of the digital fortunes of the organisation. The world of digital publishing is evolving furiously, both in terms of technologies and business models. Your decisions of today will decide how the organisation's...