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KREATIO Software Pvt. Ltd.
77-78 Anjaneyalu Plaza,
Old Mangammanapalaya Road,
Bengaluru 560068


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KREATIO Lead Gen: Generate additional revenue and maximise gross margins through nurtured and qualified leads

Lead generation is an organic process to create enormous user interest in your products and services to convert it into sales leads.


Once you are equipped with lead generation capabilities, you can drive top-of-the-funnel traffic – predominantly driven through educational content, such as blog articles and how-to videos – with inbound and outbound lead generation programmes.

A lead generation programme helps convert traffic into leads using dynamic landing pages and progressive forms. Businesses can measure lead quality with automated scoring based on multiple dimensions as well as transform raw inquiries into sales-ready leads through relevant and personalised lead nurturing campaigns.


KREATIO's Lead Gen platform is an effective business tool to manage information assets, such as white papers, case studies, product details, etc, which can be accessed by any user after providing basic demographic information useful for the businesses. On the platform, leads are typically generated though e-mails, social media, articles, telemarketing, banner ads, events, webinars, RSS feeds and website subscriptions.

Apart from offering campaign management solution and comprehensive workflows to cover multiple assets and processes, it ensures strategic presentation of portfolio, digital maps for user data, real-time intimation through e-mail, incremental demographics, automated lead classification and innovative analytics. Overall, lead generation assures end-to-end experience for vendors and users.

KREATIO uses its sophisticated Digital User Maps to map the patterns of user behaviour in order to determine potential leads. This information is then leveraged for providing continuous user engagement through polls, forums, shares, comments, etc. LeadGen ensures the leads are well classified based on configurations defined by publishers and improves marketing productivity.


Score High

Once the leads are generated and classified based on your requirements, an automated lead qualification technology ranks qualified sales leads depending on user interest and engagement.

This process involves a points system to assign values (points) based on pre-determined criteria, such as the person’s industry and job title, website visits, content downloads, event attendance, form completions, etc. The cumulative sum of these points accrued over a timeframe is the lead score, which helps you with effective lead management, higher lead volume, and more closed deals.


Lead scoring enables you to rank, for instance, a CXO lead evincing interest on your products and services higher than a beginner or mid-level lead with the same trait. It will also help you to rank one C-level executive over another, if the former had a higher level of engagement on your site.

Ultimately, it pushes the best leads to the top, so that your sales team can maximise its productivity and improve win rates. It automatically routes unqualified or cold leads to lead nurturing programmes until they become active again.



Explore how IDG Connect extended its portfolio with new sections, content model and generated premium leads.

Download Case Study

Nurture and Care

Lead nurturing is an integral part of a successful marketing strategy, especially when building relationships with potential buyers across multiple channels throughout the sales cycle. In the current scenario, potential buyers don’t become customers overnight. They should be given a chance to self-educate and build trust with a company over a period of time.

As the process establishes a strong relationship with your buyer to build trust, it delivers more sales-ready leads. It converts cold leads into hot prospects with timely communications.

In lead nurturing, you can customise different types of content and communication – such as e-mail and landing page content – to suit the different roles, industries, or geographies to keep the message relevant and engaging.

Automated & Effective

Our content inventory is extensive. We needed a strong platform that automated editorial and lead generation processes to utilise best what we possessed. KREATIO was able to deliver that.

Business Head, IT Hound

Lead Gen Benefits

Premium Leads

On KREATIO LeadGen, digital publishers can generate quality leads from targeted and specific user groups, which are relevant to your affiliate brands.

Building Bonds

The platform helps in nurturing leads and building strong relationship with the users by establishing solid connect. It lets publishers maintain relevant and consistent conversation with potential customers using e-mail targeting and telecalling.

Campaign Effectiveness

The LeadGen platform helps you easily create and manage any number of campaigns for your partner brands in a matter of minutes. It also lets you customise the campaign settings as well as measure the success of a particular campaign and optimise ROI.

A selection of our clients who are using KREATIO LEAD GEN

Upon uploading various digital assets, KREATIO LeadGen enables you to successfully capture variable demographic data, enrol, and build a 360-degree view of your users. It ensures that only qualified leads are delivered to your sales and marketing team for content monetisation.

  • IDG

    “We have used KREATIO on three significant platform builds over the past five years. Kreatio offers an incredibly powerful off-the-shelf publishing solution that can be adapted and customised to any requirement. KREATIO has very strong developers and project managers that bridge the gap. They are efficient in delivery, have excellent processes to aid delivery and are always willing to go that extra mile. Their support post project completion is exemplary.”

    Matthew Smith Managing Director

  • Incisive Media

    “We have sites producing millions of page impressions and terabytes of data transfer per day. The platform has been extremely resilient, supporting continuous operation with no unscheduled downtime since implementation. We have also been able to keep all sites up and running while performing upgrades and new site launches. KREATIO has proven to be an excellent partner.”

    Group Director of IT and Business Systems

  • MM Activ

    "KREATIO's editorial platform enabled a smooth transition from print to digital for our biosciences publication. Their robust application made upgrading to the new system hassle-free. It certainly helped boost the numbers of our unique visitors and page views in a short span of time. The design layout also had a refreshing look and feel to it."

    Narayanan Suresh Group Editor

  • Haymarket Media

    "We were looking for a robust digital platform that would enable the migration of our then traditional publication content to the online medium. KREATIO did a commendable job of it with its easy-to-use, scalable and reliable back-end editorial platform to make our online publication more powerful and prominent. They opened up a lot of newer avenues for our digital business that we never explored before."

    Suresh Ramakrishnan Publishing Director


KREATIO is proud to be associated with these reputed media organisations. We aspire to sustain our professional rapport with them and take it to greater heights as well as expand our clientele.

View our select client list

It's time to rise above the competition. KREATIO would be happy to take you through this wonderful journey.