- 03 September 2019 by
Your web content management system is the best place to measure and compare the performance of your writers. That is the one source of truth. All other systems only read the information produced in the Web content management system with varying efficiencies.
How do you measure the performance of your editorial team? Performance of the editorial team has always been an area of hot debate at editorial and appraisal meetings inside publishing houses. The debates have been around both the matrices to be used and the performance against the matrices. Part of the problem is that there is no direct link between the content generated by the individual writer and the business performance of the publication.
Any link between matrices like the number of page views or comments or even number of articles or words written and the revenues or profits of a publication is at best tenuous. On top of that, it is a difficult and time-consuming task to aggregate the data from across multiple sections and categories and specials custom articles that a writer ends up doing. Often writers end up disputing the data presented, leading to more time spent discussing the data and how it is collected rather than its implications and the way forward.
What is the performance data that you can collect about writer performance? There are two types you can collect - Output data and performance and engagement data.
Output data includes a number of articles, number of words, number of articles of each type and classification, etc. Performance and engagement data includes items like number of page views, number of social shares, number of comments, etc. and their breakdown by any of the classifiers. All this information needs to be aggregated by the author, in order to get meaningful insights.
If the publisher is attempting to get all this information by going page by then that is going to be quite an uphill and inaccurate task. One another course which can provide this data is your Analytics tool. This again will require extensive tagging of articles so that the analytics tool can make sense out of it.
The best place to get this data from is your CMS platform. Why? Your CMS is the only place that maintains the articles and the associated metadata - authors, categories, classifications, tags, etc. in one place. It also has access to the server logs including readers' request headers.
Therefore, it makes sense to combine both these and provide author performance monitoring as part of the CMS.
The Kreatio Way
The Kreatio CMS offers author performance monitoring as an integrated module. With the Kreatio CMS, you can compare the performance of all your authors across any parameter and between any two dates easily. All that you need to do is select the appropriate values from the provided drop downs.
As you add more authors and more content classifications, the system automatically picks them up. Want to restrict access to this module only to selected users? You can do that easily by defining the appropriate roles.
Request a demo and free trial at firstname.lastname@example.org