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KREATIO Directory: Offer categorised listing of companies, products and services to turn leads into profits

KREATIO Directory is an add-on feature that provides a categorised listing of companies, products, and services. Using the feature, users can get latest information from all market segments and it generates leads for the companies that get listed.


Directory can be used to reach out to a particular set of audience through targeted marketing and advertisements. Any website providing services for particular segment of customers can integrate Directory along with its other services.

Directory typically gets traffic by targeting website's existing customers, but can also attract traffic by targeting new niche segments. Once Directory starts generating traffic, one can charge companies for listing, based on different business models.

Business Models

KREATIO Directory supports several business models, such as paid submission, affiliate programs, featured listings, advertising and lead generation.

Paid Submission

In this business model, companies are charged for inclusion in the Directory. Depending on the subscription, charges could be one-time or as recurring fee.

Affiliate Programs

It employs the affiliated programs of e-commerce websites. Directory earns commission from listed e-commerce websites by referring a customer to the website.

Lead Generation

Directory can be integrated with KREATIO Lead Generation tool. As Directory contains categorised listing and attracts targeted groups, it can be used for lead generation.


For specialised directories prepared for targeted customer group, users can also be charged for using the Directory.

Featured Listing

Also known as sponsored listing, this model charges an entry for premium position in a featured list. An entry can be featured in a particular category or multiple categories. It can also be featured in other pages of the Directory, such as the home page.

Bid for Position

This model necessitates companies pay for a position in the listing. The more the amount a company pays, the higher the position it gets in the directory listing. Listing at a higher position increases visibility of an entry, thus increasing the chances of a visitor clicking it.


Different kind of advertisements can be hosted on the Directory web pages. KREATIO has the ability to showcase targeted advertisements depending on visitors.


KREATIO Directory heralded a turnaround in business for several of our customers. Find out how the solution helped them.

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Directory Benefits

For Vendors

Vendors can provide a brief description of their products and services along with contact details to make products easily accessible. They can also upload images and videos related to the product. Vendors have access to upload and edit details of their offerings. Viewer’s rating and review feature helps vendors to find out market response of their offering, in turn, helping them with targeted marketing.

For Visitors

In Directory, visitors get a list of companies with multiple search options. For visitor’s convenience, Directory provides list of all categories and locations.

Visitors can give their ratings and reviews for an entry. Rating and reviews help visitors to know current market response about the offering. Visitors can also e-mail a directory entry to their friends or colleagues.

Smooth Migration

We needed a digital platform that would help us optimise our existing traditional publication content on the online medium.

Saurabh Garg, Head of Digital, Haymarket Media India Private Limited

Directory Administration

The back-end of the Directory is designed in a simple way so that any business user can easily manage listings. Adding a new entry or editing an existing entry does not require any technical knowledge.

Back-office users get a complete list of entries on a single page with basic information, such as company name, category, and location. It also features predefined columns to incorporate information for a new entry.


A list of suggestions, such as category, service, location, and membership, comes automatically while making entries for columns. The list of categories and services are editable, and new categories can be added in a hierarchy of parent category and sub-category.

Third-party Integration

Directory can be integrated with third-party web analytics tools. It supports integration with third party ad servers and RSS feeds. It can be shared across multiple sites and statistics-based rankings like most popular search can also be published on the site.

A selection of our clients who are using KREATIO DIRECTORY

KREATIO Directory is an attractive proposition to draw in a captive audience through targeted marketing and advertisements, by employing various classifieds business models. It offers faceted search for your users and helps you monetise data through paid listings, featured listings, customer referrals, lead sales, etc.

  • IDG

    “We have used KREATIO on three significant platform builds over the past five years. Kreatio offers an incredibly powerful off-the-shelf publishing solution that can be adapted and customised to any requirement. KREATIO has very strong developers and project managers that bridge the gap. They are efficient in delivery, have excellent processes to aid delivery and are always willing to go that extra mile. Their support post project completion is exemplary.”

    Matthew Smith Managing Director

  • Incisive Media

    “We have sites producing millions of page impressions and terabytes of data transfer per day. The platform has been extremely resilient, supporting continuous operation with no unscheduled downtime since implementation. We have also been able to keep all sites up and running while performing upgrades and new site launches. KREATIO has proven to be an excellent partner.”

    Group Director of IT and Business Systems

  • MM Activ

    "KREATIO's editorial platform enabled a smooth transition from print to digital for our biosciences publication. Their robust application made upgrading to the new system hassle-free. It certainly helped boost the numbers of our unique visitors and page views in a short span of time. The design layout also had a refreshing look and feel to it."

    Narayanan Suresh Group Editor

  • Haymarket Media

    "We were looking for a robust digital platform that would enable the migration of our then traditional publication content to the online medium. KREATIO did a commendable job of it with its easy-to-use, scalable and reliable back-end editorial platform to make our online publication more powerful and prominent. They opened up a lot of newer avenues for our digital business that we never explored before."

    Suresh Ramakrishnan Publishing Director


KREATIO is proud to be associated with these reputed media organisations. We aspire to sustain our professional rapport with them and take it to greater heights as well as expand our clientele.

View our select client list

It's time to rise above the competition. KREATIO would be happy to take you through this wonderful journey.