Streamlining Cross-Brand Publishing: How Kreatio Revolutionizes Editorial Workflows
19 February, 2024
In today's fast-paced digital landscape, publishers often find themselves juggling multiple brands and platforms. Each has its own unique audience and content requirements. For many editors, the process of publishing the same article across different brands can be laborious, error-prone, and detrimental to SEO efforts. This is where Kreatio steps in. It offers a comprehensive solution that streamlines cross-brand publishing and revolutionizes editorial workflows.
The Challenge:
For publishers with multiple related brands, the need to publish articles across different brands is a frequent occurrence. Traditionally, editors would resort to manually copying and pasting article content, including images and videos, to create new articles for each brand. Not only is this process time-consuming and tedious, but it also opens the door to errors and inconsistencies. Moreover, duplicate content across different sites can lead to SEO penalties, impacting search engine rankings and visibility.
How Kreatio Solves the Challenges of Multi-brand Publishing:
Through years of analysis and experience, Kreatio has identified an efficient approach to cross-brand publishing. Rather than duplicating entire articles, the system leverages metadata mapping and adjustment techniques to streamline the publishing process. Editors are presented with an intuitive workflow that allows them to indicate whether they want to publish the article as is, with minimal alterations to the title, or with extensive editing. Based on their selection, the system automates the necessary steps, ensuring a seamless publishing experience.
One of the key features of the Kreatio system is its ability to prevent SEO penalties by implementing appropriate canonical meta-tags. By signalling to search engines that certain versions of the content are duplicates or variants of the original article, Kreatio helps publishers maintain their search rankings while still reaching multiple audiences across different brands. Additionally, editors can easily track the articles that have been cross posted, ensuring transparency and accountability within the editorial workflow.
The Kreatio Advantage:
Beyond its innovative approach to cross-brand publishing, Kreatio offers a comprehensive platform that covers a wide range of editorial and content management functions. From online publishing and subscriptions to email newsletters and lead generation, Kreatio provides all the features expected from a CMS platform and more.
What sets Kreatio apart is its focus on time-saving features. By automating repetitive tasks and streamlining workflows, Kreatio empowers editors to work more efficiently and effectively, allowing them to focus on creating high-quality content that resonates with their audience.
Get in Touch:
Interested in learning more about Kreatio and how it can elevate your editorial processes? Contact us today to discover more innovative and time-saving features that can transform the way you publish and manage content across multiple brands. With Kreatio, efficiency and excellence go hand in hand, helping publishers stay ahead in an ever-evolving digital landscape.
